SMS marketing has become the hottest marketing trend

Businesses are jumping on the SMS marketing bandwagon like flies on shhh… 

So what is all of the hype about? 

From personal experience, SMS marketing is a powerful tool to deploy for any business. 

Our marketing agency uses SMS marketing with almost every done for you client we work with. 


SMS marketing is a non-invasive, highly sticky, and personal channel of communication. 

Think about the people that you text. 

You text your mom and dad. Your siblings. Your friends and family for the most part. 

Who do you do business with? 

You usually do business with people that you know, like, and trust. 

When your car breaks down you probably know someone who you can call to at bare minimum go with you to a mechanic and not get ripped off or is a mechanic. 

This is why SMS marketing is so powerful for your business. 

By infiltrating your customer’s SMS inboxes you are basically entering their ‘digital living rooms’. 

This is so powerful I can’t stress it enough. 

The goal is to get them comfortable messaging with your business so that you feel familiar. 

SMS marketing executed properly will make converting your leads into customers easy and increase their lifetime value. 

In this blog, I will share with you the best strategies we implement with our clients to increase sales and customer lifetime value using SMS marketing.

First things first there is no industry that SMS marketing doesn’t work for. 

Getting Started With SMS Marketing Fast

Getting Started With SMS Marketing Fast

If you’re already in business and you have previous customers you’ve collected data on you can easily start SMS marketing today. 

If you are new in business or have no customer data to use you can easily start SMS marketing today. 

It really is that simple. 

If you’re a business that has already collected the cell phone numbers of your customers then you are in luck. 

Today you can increase your sales and the lifetime value of those customers with just a few clicks of your mouse and keyboard. 

If you’re reading this blog I’m assuming that you don’t already regularly message your phone number list. 

So the first step is for you to head over and get yourself a List Converter Pro account. You can signup for the 14-day free trial and get started without spending a dime. 

Once you’ve signed up for your free List Converter Pro account you can get your phone number. 

You can use this number to text and call your customer list through List Converter Pro on the web and using our mobile app. 

Next, you’re going to import your customer database into List Converter Pro and tag your contacts accordingly. 

I recommend that you import your database segment by segment for the best results. 

Now that you have your customer database inside of List Converter Pro you can craft a message that will be relevant to your customer’s needs, wants, and desires. 

This is why you want to import your database segment by segment so that you can personalize your messages to each specific audience. 

If you’re not confident in your writing skills you can use an AI writing software like Jasper to write the message for you. 

Remarketing To Your Customer Database To Increase Sales

Remarketing To Your Customer Database To Increase Sales

You can now use List Converter Pro to send this message to your contacts and track your most important metrics. 

The great thing about SMS marketing is that people almost always open texts. 

Recently carriers and phone companies have started trying to combat spam messages which I believe we can all appreciate. 

This is in response to a lot of really bad marketing practices being executed using SMS marketing. 

I say this because recently there have been updates to filter out messages considered spam. 

If you abuse SMS marketing etiquette you could reduce your message deliverability.

Basically don’t be a lazy marketer and you’ll be good. 

List Converter Pro makes it super easy to deploy SMS marketing in this capacity and it can be done with just a few clicks of your mouse and keyboard. 

Now that your SMS messages have been opened, if your message was compelling enough there is an even higher likelihood that your database will continue deeper into your customer journey. 

If executed properly, this will directly result in repeat sales. 

You will want to make sure that the message directs them to something that they will be enticed by and be so ‘duh’ that they click without having to justify to themselves that they are about to make a purchase. 

A good rule of thumb is that it should solve an immediate need or be the obvious next step for them in your value ladder or customer journey. 

Segment Your Customer List To Increase Conversions

Segment Your Customer List To Increase Conversions

You can use List Converter Pro to set up a workflow that triggers a reply message sent to the people who take action on this campaign. 

That way you can make sure you don’t miss out on any potential sales because you were not able to keep up with all of your responses. 

That’s great if you have a customer database but what if you don’t? 

You can still use List Converter Pro to execute this strategy and start collecting valuable data like phone numbers. 

We just need to add a few steps before the ones above. 

You’re going to use the ‘Sites’ feature of List Converter Pro to build a really simple landing page. 

You will use this landing page to create an opt-in for a lead magnet that solves the most obvious problem for your ideal client. 

If you don’t know who this is you can check out our blog on Instagram marketing where we give a really simple process for building your ‘customer profile’. 

If you are an eCommerce store using Shopify you can connect your store to List Converter Pro using the direct integration tool. 

Once your new lead submits their contact information you can send a text confirmation with an upsell to the next obvious step in your customer journey. 

This is an easy way to start building rapport and developing a relationship with your customers. 

Increasing The Lifetime Value of Your Customer List

Increasing The Lifetime Value of Your Customer List

Now that you know how to use SMS marketing to increase sales, what about the increasing lifetime value part? 

You can set up automated workflows that send your customer list regular SMS messages with relevant marketing messages. 

Sometimes you might be adding value, other times you can simply check-in to humanize your brand and connect more intimately with your customers. 

No matter what, by staying in front of your customers you will stay top of mind when they are making important buying decisions and your business will be their obvious solution. 

This is the power of SMS marketing and it is yours for the taking. 

All you have to do is take the first step and sign up for a 14-day free trial to List Converter Pro so that you can get your phone number today. 

If you are worried about messing up the setup or you are not tech-literate at all we can help you set up your account and SMS marketing campaign. 

Hit the chat bubble and someone from our team will connect with you to set up a call. 

Let us know if this blog helped in the comments and what you want to read next. 

Get your 14-day free trial to List Converter Pro today and start using these strategies to grow your business now! Click here to sign up!

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