If you’re like most business owners, you want to get more clients. And if you’re like most business owners, you’re using (or trying to use) Instagram to do just that.
But here’s the thing: Instagram is a different animal when it comes to marketing. You can’t just post a few times and hope for the best. You have to be strategic.
That’s where we come in. We specialize in helping business owners use Instagram to build an audience that is hyper-targeted based on the niche of the account.
First, we work on establishing a connection with the audience and earning their trust through consistently posting content that shows them we understand them.
Next, we leverage the audience to start testing out different TOF strategies like messenger marketing, SMS marketing, and traditional landing pages that get them deeper into our customer journey.
We use the data from this to discover a “winner” and then organically use Instagram to continue and push warm leads into our funnel.
We then use this data to create highly converting retargeting campaigns. Retargeting marketing campaigns are when you serve paid ads to an audience who has already visited one of your websites or apps with tracking enabled.
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Most people use Facebook Pixel or Google Analytics to track their website traffic.
We can also use this data to create lookalike audiences. A lookalike audience is when you take website or app visitor data and create a similar audience to the source.
This is a powerful tool to use if you want to reach new people who are potentially interested in your product or services. It is even more powerful when you have your data segmented and can use a ‘buyers’ list to find more people like them.
We use our List Converter Pro software to tag and segment our audience for this specific reason. We can also send data directly to Facebook and Google using our List Converter Pro software.
This also allows us to deliver relevant content through text and email on the backend. By meeting our new leads exactly where they are in the customer journey we can show them that we understand on a deeper level.
We then use the organic audience we built on Instagram to push our other platforms like YouTube, TikTok, our blog, Facebook community, Patreon, etc. This is a lot easier to do after we have been running our accounts for a while.
I would suggest that you wait at least one month but if you can 3 months will be even more ideal. You really want to build a connection with your audience I can’t stress this enough.
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We use the ‘stories’ feature to get our audience off of Instagram and onto our other platforms. We will post a mixture of entertaining, engaging, and call-to-action style content to keep our audience’s attention.
The result? More clients and a system that works.
We rinse and repeat when we need an audience in a new niche. The original account usually has enough diversity that we can start accounts in virtually any niche.
We have accounts in the wellness space, personal development, spiritual and marketing niches right now.
If you’re ready to start getting more clients from Instagram, we can help.
Let us know if this blog helped in the comments and what you want to read next.